Trades are Publisher-price-combinations associated with additional targeting settings. In your Advertiser
Marketplace you can see all offers that are set up for your account. To create a trade select the offer and
PRICING tab of the offer and use
+ to add a
NEW TRADE .
Name the trade and set up all information necessary in the
Country- the countries you want to reward. For sale transactions, we recommend adding
Rest of worldfor all price combinations.
Device group- if you set up
TARGETED DEVICE GROUPSyou can choose these here
Transaction type- the traffic type that will be rewarded
Price segment- if you set up
Price segmentsyou can select these here
Engagement type- set up if a user has to click an ad or if a view is sufficient
For the transaction types
impression, click, install or lead select the payout currency as well as the payout (amount for Publishers) and commission (payout plus margin).
sale transactions you can set up
Fixed, Percentage or Hybrid pricings. The percentage will be calculated based on the transaction amount tracked via postback or pixel.
After you saved the settings you will see a summary row for the price combination you added.
NEXT in the
TRADE MANAGEMENT and you will be redirected to the
RECIPIENTS part of the trade. Every row shows an Ad inventory of a Publisher including the
brandname, traffic channel, vertical, category and reach of it.
You can use the filters to find suitable ad inventories or search for the name. Use
ADD RECIPIENT to add the ad inventory to the trade:
Doing this will display the Offer in the Publishers marketplace. It will also allow you to grab the tracking link in case you want to send it to the Publisher directly: