Sometimes it is required to dynamically pass through information and values in the Target URL. For this purpose, several parameters are available for you.

The following dynamic parameters can be used in the default target URL of the Offer, default target URL extension, target URL format, and custom target URL of the ads.

  • {admedia_id} - Slug of the Ad Media / Publisher account
  • {admedia_name} - Encoded name of the Ad Media / Publisher
  • {adinventory_id} - Slug of the Ad Inventory
  • {adinventory_name} - Encoded name of the Ad Inventory
  • {source_id} - Identifier of the source passed by the Ad Media / Publisher in the tracking link
  • {traffic_type} - Traffic channel of the Ad Inventory
  • {offer_id} - Slug of the Offer
  • {offer_name} - Encoded name of the Offer
  • {ad_id} - Slug of the ad
  • {ad_name} - Encoded name of the ad
  • {ad_dimension} - Dimension of the ad
  • {ip} - IP of the user
  • {country} - Country of the click (ISO code) e.g. US
  • {tmt_data} - Unique click ID (Target Circle) required for postback tracking
  • {click_id} - Unique click ID (Ad Media) passed by the Publisher in the tracking link
  • {ref1} to {ref5} - SubIDs / References passed by the Publisher in the tracking link
  • {idfa} - ID for Advertiser (iOS)
  • {gaid} - Google Advertiser ID
  • {waid} - Windows Advertiser ID
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