3rd party cookie tracking relies on cookies that are placed for our tracking domain (3rd party cookies) and a pixel on the success page of the Offer. The cookies are automatically placed by our tracking links, but  the pixel needs to be installed. This tracking method is the easiest way to get started if you want to track leads or sales. 

Please note: We highly recommend to use 1st party tracking or postback tracking as some browsers already block 3rd party cookies (e.g. Safari - Apple’s Intelligent Tracking Prevention 2.0) and we expect that more browsers will follow.

Installing the pixel

The pixel has to be placed on the order success page(s) of your website. The pixel should be placed as high on the confirmation page as possible to ensure it loads successfully. We suggest placing it right after the <body>  opening tag. 

You can grab the pixel code for the type of transaction you want to track from here:

Lead pixel

<img src="https://p.trackmytarget.com/?type=lead&offer_sid={offer_sid}&event_sid={event_sid}&id={id}" alt="" width="1" height="1" border="0" />

Sale pixel

<img src="https://p.trackmytarget.com/?type=sale&offer_sid={offer_sid}&event_sid={event_sid}&id={id}&amount={amount}&currency={currency}" alt="" width="1" height="1" border="0" />

Before placing the pixel on the page, you should replace all the parameter values in the curly brackets {}.


  • {offer_sid}  required
    Replace with 6 character sID of the Offer. You can find this value in Offer list of the marketplace or ask your account manager.
  • {event_sid}  required
    Replace with the 6 character sID of the product group. You can find this value in the tracking tab when creating or editing an Offer or you can ask your account manager. If you want work with multiple product groups, follow these instructions.
  • {id}
    Replace with the ID you assign to the transactions in your own system. Required if you set up the Offer to require unique transaction IDs
  • {amount}
    Replace with the transaction amount. Do not use any thousand delimiter and use . as decimal delimiter (e.g. 1234.56 ). Required if you want to payout a percentage of the transaction amount  to your Publishers.
  • {currency}
    Replace with the three letter alphabetic currency code according to the ISO 4217 standard (e.g. EUR ). Required if you are using the amount parameter.

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