We recommend to have a variety of banners sizes available for your Offer(s). This will make it easier for Publishers to promote your Offers and generate better results.

Banners are measured by the width x height in pixels. The most common ad sizes are: 

Desktop Offers

250 x 250  – Square

200 x 200  – Small Square

468 x 60  – Banner

728 x 90  – Leaderboard

300 x 250  – Inline Rectangle

336 x 280  – Large Rectangle

120 x 600  – Skyscraper

160 x 600  – Wide Skyscraper

300 x 600  – Half-Page Ad

970 x 90  – Large Leaderboard

Mobile Offers

300 x 250  – Medium Rectangle

320 x 50  – Mobile Leaderboard

300 x 50  – Mobile banner

We recommend to keep the file size under 150 KB and in the following formats: jpeg, swf, png or gif.

You can always find more information about sizes on iab.com 

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